What do the most effective fundraising campaigns have in common?
They leverage next-generation technology to collect donations, promote campaigns, manage donors, and track progress toward goals. However, there are several leading charity fundraising platforms. How do you know if you’re making the right investment for your unique organisation?
When your organisation raises funds for charity, not-for-profit board management software can help improve collaboration and keep meetings focused. It also ensures compliance with the Charity Governance Code, protecting you from potential issues down the road.
In this article, we’ll explore the industry’s best charity fundraising platforms, including the pros/cons of each, features, and associated costs. With this valuable intelligence, you can make a more informed purchase and fast-track your organisation toward hitting its fundraising goals.
What Is a Charity Fundraising Platform?
A charity fundraising platform is a digital tool that helps charities and not-for-profit organisations raise money more effectively. These platforms provide a central space where supporters can make donations, set up their own fundraising pages, and share campaigns with others.
Features of Fundraising Platforms
Charity governance software makes donating quick and easy, often in just a few minutes and from almost anywhere. Online donation pages are a core feature. You can customise these pages to reflect your charity’s culture, and donors can use them on mobile apps.
Peer-to-peer fundraising lets supporters create their own donation pages. From there, they can encourage friends, family, and colleagues to give. Many platforms also automate Gift Aid, helping your organisation, board administrators, and donors ensure recipients receive the right funds.
You can track donations in real time, strengthen governance, and even create leaderboards. This visibility encourages friendly competition that often increases giving. Most platforms also integrate with social media, making it easier to reach new audiences and grow campaigns.
Fundraising platforms store and organise donor data, providing valuable insights for future campaigns. If your fundraising includes events, the platform can manage participant registration and issue entry tickets.
Benefits of Fundraising Platforms
With the available features, charity governance platforms provide you with a range of key benefits, including:
- Convenience: These platforms are designed to be easily set up by your charity or nonprofit.
- Reach: You can use these platforms to reach a wider audience since they make documents and information shareable across social media.
- Trust: Donors appreciate the secure payment systems. They recognise the branding of these platforms and trust them.
- Efficiency: With automated administrative tasks, these platforms save you time.
The comprehensive blueprint for selecting a results-driven board management vendor.
Best Charity Fundraising Platforms
Next, let’s take a closer look at the 5 best charity fundraising platforms to help you choose one that most aligns with your fundraising needs and efforts.
| Platform | Best for | Notes |
| JustGiving | Individuals and charities | Widely used, Gift Aid supported, integrates with Strava |
| Enthuse | Charity-branded fundraising | White-lable option, used by Lond Marathon, donor data ownership |
| GoFundMe | Personal causes and emergencies | Great for individual fundraisers, no platform fee, UK Gift Aid not automatic |
| CAF Donate | Charities managing donations | Managed by Charities Aid Foundation, strong reporting tools |
| Givey | Small charities | Low fees, social giving focus |
1. JustGiving
JustGiving allows you to fundraise on a global scale. Donors can choose charities from around the world that align with their interests, and the platform collects the donation on your behalf. Some features include:
- Personalised Pages
- Offline Donations
- Mobile Wallet Integration
- QR Code Sharing
- Poster Printing
The cost of accepting donations is 1.9% and 30p for UK donations and 2.9% and 30p for other currencies.
2. Enthuse
Based in London, Enthuse is a tech company that provides support to charities. It offers event registration technology for in-person fundraisers. It also offers tools for collecting donations. Some of the primary features include:
- Branded donation and fundraising pages
- Event ticketing
- Integration with major challenge events
Enthuse costs range from £39.99 to £29.99, depending on the level of service you choose.
3. GoFundMe
GoFundMe is a crowdfunding platform that can be used by a variety of groups, including individuals and charities. It has shown a lot of success for individuals who experience an unexpected financial emergency. Its features include:
- Easy campaign page builder
- Scannable QR codes
- Team fundraising capabilities
GoFundMe’s transaction fee is 2.9% + $0.30.
4. CAF Donate
CAF Donate is an online donation platform created with small and medium-sized charities and not-for-profits in mind. It’s a platform that specialises in the technical aspects of processing donations. Some of the features include:
- Online donation pages
- Direct debit management
- Offline donation processing
- Gift aid management
- Reporting and insights
CAF Donate takes a small percentage of each transaction. The amount depends on the donation method.
5. Givey
Givey is a donation platform designed for small charities. They focus on mobile apps and social media to drive donations. Some of their features include:
- Fee-free fundraising
- Gift aid processing support
- Community networking tools
Givey charges a 5% fee.
How OnBoard Supports Charity Fundraising
Fundraising is one of the most important responsibilities of any charity or not-for-profit. The money you raise funds the support you provide to your chosen group or cause. Charity fundraising platforms can make this easier by helping you collect donations, comply with governance rules, and reach more people through social media integration. They also handle administrative tasks, such as issuing receipts and capturing donor information.
OnBoard goes further by supporting your fundraising at the board level. Our platform streamlines board meetings focused on fundraising. You can use it to build clear agendas, record meetings, and produce accurate minutes that capture key discussions, ideas, and decisions. OnBoard also helps you maintain transparency with donors and stakeholders, and makes charity governance training effortless..
Start simplifying your fundraising governance today. Request your free trial of OnBoard today.
Enhance strategic meetings with OnBoard's intuitive board management tools.
Ready to upgrade your board’s effectiveness with OnBoard the board intelligence platform? Schedule a demo or request a free trial.
About The Author
- Darren McCullagh is Marketing Operations Manager at OnBoard and an experienced B2B SaaS marketer with over eight years in international demand generation, marketing operations, and campaign execution. He specialises in developing and scaling multi-channel programmes across EMEA and APAC, bridging sales and marketing, and enhancing campaign performance. Darren lives in the North West of Ireland.
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